How to Write an Email That Actually Gets Opened (and Doesn’t Make Your Clients Roll Their Eyes)

​A Seller-Doer Survival Guide for AEC Professionals
Let’s face it: many business development emails written by AEC Professionals read like they were drafted by a calculator experiencing an existential crisis. If they're even opened, your readers get these messages and think, “Ah yes, another five-paragraph block of granite delivered straight to my inbox.”

But it doesn’t have to be this way.

In an industry where relationships fuel your backlog, your email skills matter--a lot. Fortunately, we live in the age of data. Mountains of it. We have enough data to finally answer the question:
Why do some emails get opened, read, and replied to—while others vanish into the digital void like an RFP posted on Christmas Eve?

Let’s dig in.

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