Allow Professionals to be Professional

SMPS Missouri Valley Regional Conference 2024 (Pictured left to right - Gabe Lett, Holly Bolton, Frank Lippert, Andrea Story, Lindsay Young)

You are an A/E/C professional marketer. You work for professional architects, engineers, and construction experts. Your firms typically have professionals who take care of payroll, accounts payable and receivable, IT and other technologies. The firm does well when everyone does their job and executes tasks based on their skills and expertise.

The Marketing Squeeze
As a professional marketer you have specific skills and expertise that are unique to you. It is why you are hired, or maybe why you should have been hired. But this marketing gig is often a frustrating and sometimes confusing role to tackle.

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