I've observed planning, strategy, proposal writing, promotions, and all things marketing at companies of every size. I've learned the following best practices remain consistent, no matter the size of the organization.
Communication, leadership, strategy, resources, metrics, and go/no-go are all essential gears in the AEC marketing engine. How these gears are sized may vary, but they all must be in place for your firm's long-term sustainable success.
This post was adapted from "Best Practices - Working With Varied Firm Sizes in A/E/C Marketing," Marketer, December 2021, pages 42-43
Gabe Lett, FSMPS, CPSM, LPC