The most common error many marketers and engineering professionals make when telling their company’s story is placing themselves in the role of hero. I cannot emphasize this enough; 

Many of you take construction site photos before, during, and after a project. Most of these photos are for project purposes such as gathering site data, inspections, and closeouts. Sometimes, you may take a photo that accidentally is good for marketing purposes. However, most of the photos have no marketing value. Here are some tips for taking good marketing photos while on a project site.

Quality
The first aspect to consider is the quality of the camera you are using. Most of you likely use your smartphone for project photos. While this is not ideal, it can be a good quality photo if you know how to use your smartphone camera appropriately. A few easy things to remember include;

1. Do not use your zoom-in feature which diminishes quality,
2. It's best to use the default photo setting,
3. In some smartphones, you can touch your screen in various sections to change the brightness settings as you see fit.

If you want to increase the quality of your photos, learn how to use a decent digital camera. Take some quick courses online or buy a photography “how-to” book. However, the best camera is the one you have with you. So just learn more about the tools you already have to get the best quality out of them.

Composition
Composing a great marketing photo is not as difficult as you may think. There are a few simple rules to composing a great photo.

1. View your photo in thirds. This means looking at the view and adjusting it to capture three significant subjects in equal thirds (i.e., roadway, sky, trees).
2. Look for unique and unconventional angles. Try to position yourself and your view at an angle typically not seen from the natural eye.
3. Get as close to your subject as possible without losing the context. This takes some practice, but when you get it right you will know by the results.

Like any skill, composing a great photo takes practice. The good news is you have a digital camera on you at all times on your smartphone. You can practice all you want without wasting film.

Volume
Don’t be afraid to take too many pictures. Because the photos are digital, you are not wasting film. Sometimes you must take eight or ten shots of the same subject to get one really great photo. That’s fine. Whatever you take, be sure to save ALL the photos and share them with your marketing staff.
Depending on the project and its marketing value, your best decision may be to spend a little money and hire a professional photographer. If you do, make sure to hire a photographer that regularly shoots landscapes, buildings, and infrastructure. Be sure to ask to see some of their work. If they will let you, request to go on their shoot with them, and don’t be afraid to share your ideas. It is also an opportunity for you to learn how to take better pictures. 

Many times, the terms “Marketing” and “Business Development” get interchanged and very few know the difference. These are two interrelated functions that feed off each other but are not the same thing.

“Marketing” is

1. The process of creating firm awareness,
2. Building and differentiating the brand,
3. Driving business development activities,
4. Identifying, anticipating, and satisfying client objectives to achieve profitable business goals.

“Business Development” is a component of marketing, the process of identifying clients and opportunities, developing relationships, and securing profitable work for the firm.
Why is this important? Because marketing is the driving force which creates strategy and executes a mission to help make a company productive and profitable. Marketing is a business-centric activity. As such, the marketing team is typically a specific and identifiable group of people whose sole job function is directly tied to marketing tasks.

Business development is a function under the umbrella of marketing. While there may or may not be dedicated employees to the business development function, everyone who has any client-facing responsibility participates in business development. There are dedicated employees to business development, which occupies nearly all their time and energy. These full-time business development professionals’ primary function is to create opportunities and open doors for business. The business development role of nurturing client relationships and closing deals falls to the Project Managers and Leaders of the firm. While business development and marketing professionals assist in nurturing or closing deals, these are best accomplished by those who are performing the engineering tasks and managing projects.

​You play a pivotal role in the success of driving business for your company. All your client interactions are marketing and business development. Every phone conversation, email and meeting are contributing to your firm’s brand, driving future business opportunities, fulfilling or discovering client expectations, nurturing relationships and so on.