Many of you take construction site photos before, during, and after a project. Most of these photos are for project purposes such as gathering site data, inspections, and closeouts. Sometimes, you may take a photo that accidentally is good for marketing purposes. However, most of the photos have no marketing value. Here are some tips for taking good marketing photos while on a project site.
The first aspect to consider is the quality of the camera you are using. Most of you likely use your smartphone for project photos. While this is not ideal, it can be a good quality photo if you know how to use your smartphone camera appropriately. A few easy things to remember include;
Composing a great marketing photo is not as difficult as you may think. There are a few simple rules to composing a great photo.
Don’t be afraid to take too many pictures. Because the photos are digital, you are not wasting film. Sometimes you must take eight or ten shots of the same subject to get one really great photo. That’s fine. Whatever you take, be sure to save ALL the photos and share them with your marketing staff.
Depending on the project and its marketing value, your best decision may be to spend a little money and hire a professional photographer. If you do, make sure to hire a photographer that regularly shoots landscapes, buildings, and infrastructure. Be sure to ask to see some of their work. If they will let you, request to go on their shoot with them, and don’t be afraid to share your ideas. It is also an opportunity for you to learn how to take better pictures.
Gabe Lett, FSMPS, CPSM, LPC