|
The Proposal Trap
In the consulting engineering world, many clients write their RFPs/RFQs forcing firms to "answer the mail" in ways that are very self-promoting. Firms that build a relationship with their clients and prospects know how to respond to RFPs/RFQs effectively without all the self-promotion. Stop We'ing All Over Your Proposals
0 Comments
 “People don’t want to buy a quarter-inch drill bit. They want a quarter-inch hole.” - Theodore Levitt, Harvard Marketing Professor
A drill bit is a feature. A feature is simply a tool — a means to an end. But customers don’t truly want the hole either. What they really want is:
Building Trust and Influence: Content Marketing and Thought Leadership for Engineering Firms12/4/2024  In the world of engineering, it’s all about solving problems, staying innovative, and building relationships. But how do you show potential clients and industry peers that your firm is the best at what you do? Enter content marketing and thought leadership—two powerful tools that can elevate your brand, win clients, and establish your firm as a leader in the industry.
Let’s break it down into five easy-to-digest strategies that can transform how your firm connects with its audience. |
AuthorGabe Lett, FSMPS, CPSM, LPC 
Categories
All
Archives
February 2026
The views and opinions expressed on this blog do not necessarily represent the views or opinions of any current or previous employers.
|
RSS Feed