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Execution and Accountability

12/1/2021

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Every year, we make New Year’s resolutions. According to a Gallup Poll, only 8% follow through on these resolutions and most have given up by January 19. We are remarkably inept at following through on the goals we set for ourselves. So how does the very small minority who do achieve their goals do it? They plan, set accountability, and execute.

The odds of you following through on a goal are 10% at the idea stage, 40% if you set a deadline, 50% if you create a step-by-step plan, and 90% if you utilize accountability partners. If you want to succeed in achieving your goals set deadlines, make a step-by-step plan, and utilize accountability.

When it comes to day-to-day work, most tasks get accomplished because of accountability. If you have five work tasks that must be completed by a specific deadline and you do not accomplish those tasks you run the risk of upsetting your client, making errors, and losing business. These are all strong accountability measures to ensure you complete your goals. But when it comes to “voluntary” tasks and goals such as increasing your business development skills or attending a business networking event, unless you plan and utilize accountability, the odds of you achieving these goals are very small.

​If you want to mature in your business acumen and professional development, learn to set specific plans and establish accountability for yourself. The odds of you increasing your value to your co-workers and your company goes up tremendously when you plan and set accountability!  

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    Gabe Lett, FSMPS, CPSM, LPC

    - Fellow of the Society for Marketing Professional Services
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