Marketing is for Them, Not You!

Marketing is for them, not you!  

Marketing is NOT primping in the mirror and getting every last hair in perfect position.
Marketing IS doting on the client and how they look. 

Marketing is NOT emphasizing your genius and impressing clients with your knowledge.
Marketing IS solving problems in a way that makes the client look like a genius. 

Marketing is for them, not you! 

Marketing is NOT putting on the hero’s cape and lauding your achievements.
Marketing IS supporting the client on the hero’s podium and acclaiming their achievements. 

Marketing is NOT fashioning a key and looking for a lock to open.
Marketing is finding a lock to open and then fashioning a key. (Thank you Seth Godin Seth's Site (sethgodin.com) 

Marketing is for them, not you! 

This is why great cover letters start by understanding the client’s problem and end with confidence in solving that problem.  

This is why qualifications on paper or dollars in a proposal will never convince a client to trust you. They will trust you because you have spent time with them and proven you are interested in helping them achieve their goals.  

Marketing is for them, not you! ​