Navigating the AI Landscape - A Marketer's Guide to the Tools that Work!

Jasper.AI Art

​​It seems everyone is investigating and using Artificial Intelligence (AI) for A/E/C marketing. I have been ignoring the topic for most of 2023 concerning writing or presenting. I felt like an infant in my understanding of and use of AI most of last year. I have to admit, it was a bit scary and intimidating. Like many of you, I attended several programs and read plenty of articles and blogs trying to learn more. I started using various AI programs to see how they may work for me and my role. It may be helpful for me to share this brief excursion into AI. So, here is what I have learned thus far on my AI journey.


​AI is exploding!
There are many AI programs and software options! So many it quickly becomes overwhelming. My best advice is to investigate and play around with the ones that are most compelling to you. Nearly all these programs have free trials so you can spend some time learning at no cost. Here are my favorites I use every workday.

1. Hemingwayapp.com - I started with the free version which is a simple writing assistant. As you write, the program alerts you to overusing adverbs, passive voice, complex phrases, and hard-to-read sentences. After becoming comfortable with the program, I subscribed to the AI version https:/4.hemingwayapp.com. The AI version identifies the aforementioned issues but also offers suggestions for fixing those issues. I use hemingwayapp.com as my primary AI writing tool.
2. Grammerly.com - I have been using Grammarly for several years. Being comfortable with the program, their AI additions have been intuitive. I continue to use the free version because it provides enough editing for my liking. It also adapts across all my primary writing software (Outlook, Word, and Edge Browser).
3. ChatGPT (openai.com) - This has come in handy for brainstorming with AI. I would not recommend ChatGPT for writing copy or as a writing assistant. However, generating ideas and interacting with ChatGPT creatively is the best use of this AI tool.
4. Jasper.AI - I have not used Jasper extensively, but colleagues have lauded it as one of the better AI tools on the market. It provides generative AI products for writing, idea brainstorming, and graphics. You can provide a brand voice and knowledge base unique to your firm. Jasper.AI will adapt to your brand and knowledge.

There are many more AI options to explore. These four are the consistent tools I use most often and find most helpful. In fact, I used Hemingwayapp.com to write this blog post.
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The graphic associated with this post was generated by Jasper.AI art.

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Hemingwayapp.com sample

The above image illustrates both Jasper.AI writing and how hemingwayapp.com identifies opportunities for better writing. The quoted portion of this image is a direct writing product of Jasper.AI. Jasper continued to write for me based on my blog post. The yellow and red shaded text is identified by hemingwayapp.com as hard or very hard to read. The blue shaded text identifies adverbs. The purple shaded text identifies complex words or phrases and offers simpler alternatives. The greed shaded text identifies passive voice. 

The ChatGPT image illustrates how generative AI will brainstorm ideas for social media posts on LinkedIn to promote this blog post. 

Please leave a comment and let me know what AI programs you use and why. Let's learn together!