To celebrate 2023, here are the nine blog posts offered to professional AEC Marketers this year! From learning how to reject clients to determining the winability of a pursuit, you can find something of value.
Five Reasons I Can't Say "No!"
Why do AEC Marketers have such a hard time saying, "No?" There are at least five reasons why. Uncovering your why can help you learn to say, "no," without losing your job.
Red Light, Green, Light
Communication in the workplace is tricky. There are land mines everywhere, especially when offering constructive criticism. Use "red light, green light" to deliver hard news effectively.
The Art of Rejecting Clients!
Good marketing often means turning down bad clients. Clients who scope creep you to death and treat you like a commodity need to go.
You spend hours upon hours with your work colleagues and clients. As such, there will be opportunities for offense and hurtful behaviors. Learn how to forgive.
Five Common Challenges for AEC Marketers
Your challenge as an AEC marketer is to dig in and get to know your firm, your clients, and your markets. Once you understand your firm's value and market position, then you will be able to overcome these challenges and provide great marketing!
Workweek Wars! Be the Unicorns Who Stay Refreshed, Creative, and Balanced
As a professional services marketer, your workweek is an assault on your brain, body, and spirit. Many of us struggle to balance our work demands. We also juggle technological distractions and healthy lifestyle choices. Learn to improve wellness and and stay balanced.
The Art of Business Development for Professional Services
The heart of effective business development (BD) lies in the pursuit of trust-based relationships. Learn how to structure your approach to building great trust-based relationships.
It is frustrating to put time, creativity, and effort into what you know will be an un-winable proposal. Yet, most of us do it regularly. But you do not have to stay in this rut!
Marketing is for Them, Not You!
Qualifications on paper or dollars in a proposal will never convince a client to trust you. They will trust you because you have spent time with them. You must prove you are interested in helping them achieve their goals.
Gabe Lett, FSMPS, CPSM, LPC